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Science is the most
effective instrument of persuasion of contemporary society,
specially in developed countries. In a world characterized
by the social division of work, everyone is at the same time
expert and lay depending on the subject. By means of
science, people can be persuaded to change their attitudes
and their ways of behaving.
Publicity and propaganda
induce changes on peoples' sets of values and standards of
behaviour by using communication techniques coming from social
psychology. Determinant factors of these strategies
are age, gender, race, social class, national identity, and
other characteristic features of potential publics.
Historically publicity
and propaganda's borderline has not
been always well delimited. Moreover, there has been a wide
range of coincidences, similarities and intersections.
Objectives of the fourth
edition of the European Spring School are to analyse:
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intersections and delimitations
between publicity, propaganda and techno science
(including biomedicine).
-
promotion of consumption by means of
a scientific discourses.
-
scientific rhetoric as an instrument
for the legitimation of power.
For postgraduate students, the
participation in the School is an option recognised
with 2 ECTS of the unit ‘Science and its publics’ in the
framework of the Master “History of Science. Science,
History and Society” (http://www.uab.es/cehic),
organised by the Universitat Autònoma de Barcelona and the
Universitat de Barcelona. An evaluation is required.
Organizing Committee: Josep Miquel Vidal,
Antoni Roca-Rosell, Àlvar Martínez-Vidal, Enrique Perdiguero,
Matiana González, Núria Pérez.
PROGRAMME
Thursday 17 May 2007
Morning
11:00
Participants welcome
Evening session
16:00-18:00 «Basics concepts of publicity and propaganda». Vicente Benet
(Universitat Jaume I, Castelló)
18:00-18:30 Coffee break
18:30-19:30 Discussion
Friday
18 May 2007
Morning session
9:30-11:30: «Which comes first? The patient, the doctor, the
industry or the regulator: advertising medicines in
Twentieth-Century Britain».
Tilli Tansey (Wellcome Trust Centre for the History of
Medicine, London)
11:30-12:00 Coffee break
12:00-13:00 Discussion
Evening session
16:00-18:00 «Science and propaganda in Twentieth-Century
Germany». Mark Walker (Union
College, Schenectady NY)
18:00-18:30 Coffee break
18:30-19:30 Discussion
Saturday 19
May 2007
Morning session
9:30-11:30 Round table: «Science, publicity
and propaganda in historical perspective», chairman
Enrique Perdiguero (Universitat Miguel Hernández, Elx)
11:30-12:00 Coffee break
12:00 General discussion
School language: English
Place: Institut Menorquí d’Estudis (Camí des
Castell, Maó, Menorca)
REGISTRATION
(deadline: 4 May 2007)
* Deadline of this option: 2
April 2007. It includes registration fee,
return ticket by plane from Barcelona + aero bus + two nights
accommodation in a
double shared room (half board).
Flight details:
Thursday 17 May 2007: IB1784 Barcelona 6:55 - Menorca 7:40
Saturday 19
May 2007: IB1789 Menorca 18:10 - Barcelona 18:55
PAYMENT PROCEDURE
-
Bank transfer: Viatges Magón. Caixa de
Balears Sa Nostra C/C 2051-0114-01-1037067466
-
Cheque num.
....................................................................
-
Credit
card....................... Num. ........................
-
Expiry date
.................................
REGISTRATION
FORM
Please return the
registration form to:
4th European Spring School of History of Science.
Viatges Magon. Av. J. Anselm Clavé 28, 07703
Maó (Menorca) by fax: +34 971 351 146 or e-mail:
empresas1@vmagon.es
GRANTS
A limited number of
grants will be provided in order to cover school fees,
accommodation and/or travel expenses. Applicants may apply
by sending a CV and a motivation letter by e-mail to
schct@iec.cat before 16 March 2007. Credit card
information (number and expiry date) will be required to
awarded participants in order to guaranteeing their
attendance to the school.
For
further information please contact:
Institut Menorquí
d'Estudis
Camí des Castell, 28
07702 Maó (Menorca)
info.ime@cime.es
Tel.: 971 35 15 00
Fax: 971 35 16 42
http://www.ime.cat/
Institut d’Estudis Catalans
Societat Catalana d’Història de la Ciència i de la Tècnica
Carrer del Carme 47 – 08001 Barcelona
schct@iec.cat
Tel. +34 93 324 85 81
Fax: +34 93 270 11 89
http://schct.iec.cat
previous
schools
Organizing Committee until 2005:
Josep Miquel Vidal, Antoni Roca-Rosell, Víctor Navarro, José
Pardo-Tomás, Alfons Zarzoso
2001, May 17-19. Museums
2003, April 3-5. Journalism
2005, April 14-16. Cinema
Former lecturers
Bennett, Jim (University of Oxford,
England)
Brenni, Paolo (Istituto e Museo di Storia della Scienza,
Firenze, Italy)
Cantor, Geoffrey (University of Leeds, England)
Jurdant, Baudouin (Université de Paris VII, France)
Martinet, Alexis (Institut de Cinématographie Scientifique,
Meudon, France)
Olmi, Giuseppe (Università di Bologna, Italy)
Pickstone, John (University of Manchester, England)
Rasmussen, Anne (Université de Strasbourg, France)
Weinants, Thomas (Visual Media, Belgium)
Weingart, Peter (Bielefeld Universität, Germany)
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